Meet “Amy.” Amy and I have “known” each other for about six years but have spoken maybe once in our lives. Amy was a year behind me in high school and our only interaction was playing varsity soccer together my junior and senior years. However, I feel like I know every bit of her life story through her Facebook use.
Amy’s Facebook page is like a car accident, you don’t know if you really want to see and know what is going on, but you just can’t seem to look away. Amy is 20 years old living in Madison, WI working full time in a restaurant/bar to support herself and her one year old daughter. She loves to broadcast the changes in her personal life and her daughter’s daily achievements. Over the past few months, Amy has entered and exited 3 relationships and been in “love” with each one of them (or so say her status updates). However, in the end, she consistently posts things like this:
The use of social media in this way is extremely important to advertisers and marketers. Not only is it possibly detrimental to a product/service/brand, but its use is also a huge market advantage if used properly.as a sort of consumer review of products and services.
I find Amy’s Facebook use fascinating as I would personally never post as many intimate details about my personal life as she does. She updates friends and family on her whereabouts, her actions, her achievements and her disappointments all from this one portal. To me, there is a point that a person should stop sharing, but to some people, the internet serves as a place to air all of your feelings and vent to the world. Is there a line? Is there a Facebook etiquette for sharing?