Bob is 24 years old, and currently an employee at Lotame, an online marketing technology company in New York. He graduated from the University of Wisconsin-Madison in 2008. This past summer I interned at Lotame, and worked directly under him.
Bob’s Facebook is primarily cluttered with his daily tweets. Connecting his twitter and Facebook accounts, Bob can effectively reach users of Facebook who do not have a Twitter account, such as myself. In addition to his tweets, Bob uses Facebook to share news stories and articles he finds interesting. He usually shares at least one article daily, whether it is about the digital media industry or other interesting current event stories. In the past week, Bob has written 5 Facebook Notes (an application that allows users to share written entries with their friends.) Bob uses this feature to write what’s on his mind, quotes he likes and new technology on the market that he wants to share. Bob also posts about updates he makes on his own blog, while providing the link to his blog posts. On a daily basis Bob shares his favorite music from HypeMachine, a music blog aggregator that cumulates the best songs shared on blogs all over the web.
Now I’m not going to lie… when I want to get caught up on the digital media industry, or read about a cool new story, or update my iTunes with the latest, and greatest music… I can always count on finding it on Bob’s Facebook.
Most of Bob’s wall posts are posts he created. Therefore, most of his Facebook usage does not share personal information about his life or his friends. However, there are a few instances where his private life shines through his life at work. For example, in the past week Bob’s old friend reached out to him, and they made plans through a wall post for the following week. Additionally, Bob’s pictures are personal. He is tagged in nearly 400 pictures, including pictures of him and his girlfriend, his family and pictures from recent trips he has taken. And, Bob also connects his Four Square with his Facebook, letting his friends know his exact locations… this is as personal as it gets.
Bob’s Facebook usage is entirely different than the way I, and many of my friends, utilize this social network. Personally, I use this medium to share photos, view other people’s photos, and casually keep in touch with my friends. Most of the times Facebook is merely my outlet for when I’m bored. As Bob uses Facebook primarily for work and sharing content, it is evident that Facebook has millions of users with millions of motives.
What’s your motive?