Twitter did not attract any individuals interested in purchasing a magazine subscription. This did not surprise me because I am not an avid Twitter user, so I can't imagine many people really pay attention to my tweets. Total Magazine Subscriptions Sold = 0
Word of mouth did not attract any individuals either - this did surprise me. I thought that face-to-face I'd be most successful, as I could personally answer any questions the person had and convince them to buy magazine subscriptions. Total Magazine Subscriptions Sold = 2 (my own family)
Emailing close family and friends paid off more than I thought it would. This was a simple method that they could then pass along to their friends and people they thought were interested. All the information was clearly laid out and all they had to do was click a link to buy magazines. Total Magazine Subscriptions Sold = 3
Facebook proved to be the most successful outlet to mobilize people towards this fundraiser. I created a Facebook event and invited all of my friends. While hundreds responded "attending" only a few actually bought subscriptions. Even though this discrepancy was so large - people knew about the fundraiser and some actually acted on it. Friends would write on my wall after buying one to let me know they participated, my Aunt posted a question about the fundraiser on my wall, I responded on her wall and within 10 minutes she bought 2 magazine subscriptions! Total Magazine Subscriptions Sold = 6
All in all, I think the key to public mobilization is using every outlet possible. Use each way of communicating to reinforce the message and make sure it gets to people.